Business Modeling Attributes
Business Modeling Attributes (BMA) is a thorough aggregation of business credit behavior as well as an additional public record and firmographic attributes from the Equifax commercial credit database that we use to develop our B-score custom model, origination criteria, account review systems, or for data warehousing applications.
Business Modeling Attributes are currently used by HWB in:
Benefits
Approve more profitable customers by better predicting future customer behavior.
Maximize cross-sell opportunities to existing customers by better defining and deploying advanced strategies that improve results at all customer touchpoints.
Enhance collections and recovery by utilizing attributes to focus effort on higher-risk accounts that are less likely to self-cure.
Reduce resources needed to perform data manipulation for internal analytics and model development with pre-aggregated attributes.
Minimize investment by reusing standard attributes across applications.
Reduce IT resources with easy integration into current systems and standard, easy-to-read output.
Specifications
Business Modeling Attributes Customer User Guide (last updated 4-2012)
