Prescreen
Prescreen delivers HWB pre-approved, valuable consumer prospects tailored to meet our credit profile criteria. Increase acquisition by honing in on the markets and customers with greater propensity to benefit our portfolio. Prescreen creates the ideal target list and leverages more than 1,500 credit attributes, including event and behavior-based triggers, and allows us to create our own credit-based attributes.
Prescreen is currently used by HWB in:
Benefits
Make confident, time-sensitive offers when consumers are likely to respond.
Optimize marketing performance by targeting a specific group of interested, qualified consumers.
Better segment consumer groups for more tailored card offers.
Help reduce risk by targeting consumers who are less likely to default on payments.
Boost marketing ROI by generating more targeted lists of high lifetime value prospects.
Extend Prescreen campaigns via email and digital.
Unsecured Personal Loans, Credit Card, and HELOC Prescreen Specifications
Summary (last updated 12-18-21)
Prescreen Criteria/Global Definitions (last updated 4-2021)
Prescreen Data Attributes/Global Definitions (last updated 8-12-21)
Prescreen Input/Output Layout (last updated 10-2021)
Advanced Decisioning Attributes (ADA) (last updated unknown)
